Content and Social Media
Crafting strategic story driven plans, that amplify brand visibility and foster loyal communities both online and in person.
Formerly MF Autos, the Frecka family was in search of a brand redesign that would foster a community that represented family, fun, and high energy to the automotive culture. With a unique perspective on luxury car ownership and the intertwining of family values, resulted in the successful transformation that is the Triple F collection today.
To create this new image we decided on a closer more hands on approach to audiences and interactions, starting on a local scale and ramping up proportionately to the growth of the business. The strategy was began by having Q&A lives between the owners, while also hosting local car meets in the Ohio area. Meanwhile, content was focused around showing highly detailed media of the vehicles, along with breakdowns about viewer requested topics such as ownership cost and daily living. The conclusion of the campaign resulted in a 240% increase on Instagram and a 400% increase on YouTube followers as well as forming new strategic partnerships with luxury brands and high profile influencers.
Branding and Identity
Effective Brand and identity design provide clear direction, communicate the desired personality, and build lasting recognition by aligning visuals and themes with core values.
A new and experimental clothing brand, Immersion, began their launch in 2018 and needed two things; a new logo that aligns with their brand, and a design that is both striking by itself but flexible enough to be used as symbol in their clothing.
With Immersion being focused on outer-space and the exploration of new experiences, the design for a spaceship was a seamless fit into their ideology. The idea was executed with flexibility in mind with intended use for all mediums including anything from graphic t-shirts to being included in the wordmark design. Following the creation of the brand’s symbol was a campaign to create a thematic visual to accompany the new logo involving space themes, partnerships with lo-fi artist and companies such as Adult Swim and the SLS Cowboys. The following launch of their first pop up shop resulted in 85% of merchandise being sold generating a net revenue of $7500 from opening weekend alone. The logo and design themes are still strong in Immersion today and continue to display its fresh and unique themes to customers on a global scale.
PR and Media
Cohesive public relations and media initiatives help strengthen visibility in new artists and generate momentum for audience involved album releases and cultural events.
The NYC based band known as MICHELLE started their journey as an up-and-coming group looking to break their way into Manhattan’s star bolstered music scene. In need of support, the group requested assistance with fostering rapport for their first studio released album to help garner attention.
The rollout of the album began with staging public performances across NYC, the most popular being their subway performance for expiration date, which has over two hundred and twenty thousand views. Along with building relationships with local radio hosts and influencers the preparation for their new album was complete. The resulting outpour of support on both a local and national scale was beyond the expectations of the band and their new label. This growth continued and with new music in the city, also followed new opportunities as we were able to assist them in securing a spot at event of the 2023 Governor’s Ball alongside artists such as Lil Uzi Vert and Ice Spice. Following their first album was a new challenge for the group; maintaining and building momentum for their next album. By connecting with overseas clients we were able to secure new venues to help expand their global reach as their new album was set to gain the attention of fans both new and old. What followed is a masterful media rollout featuring their strongest singles prompting new fans to join and old fans to become reignited with passion for the group and blustering sales for their shows globally
A&R Scouting and Curation
A&R plays a pivotal role in developing talent, defining artistic direction, and driving long term growth through strategic insight and curated creative alignment.
A station known by many and emulated by many more, the Lo-fi Girl Radio started as a small, always online, radio station. In the early phases of its creation it was a product of multiple collaborations and an artist focused community.
Interacting with and connecting artist to labels and the station for promotion became a successful pipeline for many artist. This opportunity not only allowed for global connections with international record labels but also companies that fit sounds a feel of the artist seeking sponsorships and deals. With aspects of the more traditional route of artist signing was another avenue that was created through digital marketing and discovery. Playlists and influencer content featuring music was beneficial for artist to be able to boost engagement across platforms such as Spotify, YouTube, and Band camp. As the station’s visibility grew, so did demand for branded content and offline presence. We developed a limited-run merchandise series and worked with select influencers in the ambient and anime communities to support soft product launches. The approach retained the community’s DIY charm while introducing thoughtful monetization. Lo-fi Girl’s transformation into an industry leader within the lo-fi scene was not just driven by numbers, but by thoughtful positioning along with maintaining the heart of a quiet radio station while building a brand with international cultural relevance.
Marketing Campaigns
Strategic marketing campaigns serve as catalysts for transformation, influencing public perception and delivering measurable impact by aligning brand evolution with audience insights and narrative-driven storytelling.
Enterprise Mobility, formerly known as Enterprise Rent-A-Car, began a significant shift in its business model when transitioning from a traditional rental car service to a forward-thinking mobility company. In need of a comprehensive marketing approach to support this transformation, the brand required messaging that would reflect its expanded focus on sustainability, flexibility, and technology-driven solutions.
Working closely with the internal team, I contributed to developing a refreshed marketing strategy that clearly articulated the company’s shift toward shared mobility and subscription-based services. The goal was to introduce these new offerings while maintaining the trusted identity Enterprise had built over decades. Key initiatives included refining brand messaging, identifying emerging market segments, and tailoring content for a tech-savvy, environmentally conscious audience. This included repositioning the company in both digital and traditional media to reflect its future-focused identity, while preserving the reliability and customer service that defined its legacy. The resulting rebrand effectively communicated Enterprise’s new direction, attracted new customers, and reinforced its status as an innovator in urban transportation. The campaign helped establish Enterprise Mobility as not just a car rental brand, but a key player in the future of flexible, sustainable mobility solutions.
Core Competencies
Exhibitions and Events
Strategic exhibitions and live events serve as powerful tools to increase visibility, forge industry connections, and shape public perception through intentional artist positioning and audience engagement.
Equinox Booking is a premier agency renowned for connecting artists with top tier venues and producing impactful live experiences. With a growing reputation and expanding roster, the agency sought support in optimizing event logistics, strengthening artist branding, and ensuring reliable talent partnerships for high profile bookings across the east coast.
Working closely with the Equinox team, I contributed to securing quality bookings for a range of artists by identifying dependable venues, curating tailored lineups, and aligning each booking with the artist’s brand goals. Beyond logistics, the role extended to assisting artists in refining their public image as well as ensuring consistent and polished appearances across varying events and media coverage. These collaborative efforts led to improved relationships between artists, venues, and the agency, while also increasing event attendance and artist recognition. By focusing on brand alignment and live performance strategy, Equinox Booking was able to further establish its reputation as a trusted leader in delivering standout music events with long-term value for talent and clients alike.