Content and Social Media
Strategic content and social media create clarity, grow visibility, and build lasting audience relationships through consistent storytelling and brand alignment.
The Triple F Collection's brand was transformed through a strategic rebrand that repositioned the organization from its former identity as MF Autos into a modern, experience-driven content platform. To better reflect its high-energy automotive lifestyle and exclusive supercar access, the rebrand introduced a bold new visual identity and new experiences for digital audiences. This overhaul included a fresh content strategy focused on storytelling, behind-the-scenes access, and community engagement, aligning more closely with the Collection's core mission. The rebrand not only clarified the Collection’s unique offering but also attracted a broader audience, leading to a 240% increase on Instagram and a 400% increase on YouTube followers. Strategic partnerships and high-profile collaborations followed, reinforcing the Triple F Collection’s position as a premier destination for car enthusiasts and as an ambassador to luxury car brands.
Branding and Identity
Brand and identity design provide direction, define personality, and establish recognition by aligning visuals with purpose and allowing flexibility for growth.
A new clothing brand was launched with a distinct identity rooted in space-inspired aesthetics and a vision of accessible luxury. I led the development of the brand’s visual direction and identity system, including a versatile logo depicting a ship flying into a new horizon—symbolizing exploration and ambition. The mark was intentionally designed with flexible iterations to adapt across apparel, packaging, and digital applications. By aligning the brand’s look and feel with its mission, the identity helped establish credibility, differentiate the label in a saturated market, and set the stage for future expansion. The launch exceeded expectations, generating $7,500 in sales on opening weekend against a $5,000 goal. Designs I created continued to drive success, contributing to over $2,500 in monthly sales throughout the brand’s first year.
PR and Media
PR and media strategy amplify presence, shape narrative, and build momentum by aligning messaging with audience touchpoints and cultural moments.
MICHELLE is a genre-blending, NYC-based band known for their lush harmonies, eclectic sound, and collaborative energy. Drawing from R&B, pop, indie, and soul, the group has built a reputation for pushing creative boundaries while staying grounded in emotionally resonant songwriting. I supported the rollout of the band MICHELLE’s third album by leading key aspects of their digital and media presence. This included managing social media strategy and aligning content with the band’s evolving sound and identity. The campaign helped reignite interest in MICHELLE, attract a wave of new listeners, and gain traction with major radio stations and booking agents. The momentum led to an international tour, positioning the band for their most successful era yet.
A&R
A&R cultivates talent, refines artistic direction, and drives growth by combining strategic industry insight with intentional music curation to shape compelling, lasting careers.
Lo-fi Girl is one of the most iconic digital platforms in the lo-fi and chill music scene, known for its 24/7 livestreams and curated playlists. With a strong visual identity and global reach, the channel has played a key role in popularizing the genre and supporting independent artists worldwide. As an A&R liaison, I worked closely with the online radio platform Lo-fi Girl Radio, facilitating connections between the channel and over 20 emerging artists to help them gain exposure through featured placements. In addition to artist outreach, I contributed to the platform’s broader growth by assisting in the curation and development of playlists across Spotify and YouTube, ensuring a cohesive listening experience that resonated with the channel’s global audience. These efforts helped strengthen Lo-fi Girl’s position as a leading tastemaker in the chill and lo-fi scene, while creating valuable opportunities for independent artists to reach new listeners.
Marketing Campaigns
Marketing campaigns drive transformation, shape perception, and generate impact by aligning brand evolution with strategic storytelling and audience needs.
Enterprise Mobility, formerly known as Enterprise Rental Cars, is a global leader in transportation solutions. Focused on offering flexible, sustainable, and tech-driven alternatives, the company now caters to a wide range of urban mobility needs, from car-sharing to subscription-based services. I assisted in the transition of an established rental car company as they rebranded and shifted towards becoming a mobility company. This involved helping to craft a new marketing strategy that highlighted the company’s expanded offerings, including shared mobility and subscription services, while maintaining their core values. I worked closely with the team to align messaging with the evolving market landscape and helped reposition the brand to appeal to a tech-savvy, environmentally conscious audience. The rebranding not only clarified the company’s new direction but also attracted new customers and positioned them as a leader in the future of urban transportation.
SERVICES
Exhibitions and Events
Exhibitions and events elevate visibility, expand networks, and shape public perception by connecting artists with the right platforms and aligning their image for impactful audience engagement.
Equinox Booking is a premier agency known for connecting artists with top-tier venues and event platforms, specializing in creating unforgettable live experiences. I worked closely with the agency to secure high-profile bookings and expand their network by identifying reliable clients and helping fill venues with quality talent. In addition to managing event logistics, I assisted artists in refining their brand image for public appearances, ensuring they delivered a consistent and compelling presence. This work helped strengthen relationships between the agency, artists, and venues, while also enhancing the visibility of the talent involved.