Artist Development: Positioning new artists for label attention

As part of a growing initiative to bridge emerging talent with credible music platforms, I collaborated with On The Radar Radio, a New York based media outlet known for spotlighting rising artists through performance-driven content. The platform’s core challenge was maintaining a pipeline of promising talent that matched its reputation for breaking new voices.

Brand Extension: Scouting opportunities for productive media placement

As part of a broader initiative to expand artist visibility through strategic sync placements, I worked to connect singer and songwriter Shawn James with storytelling platforms aligned with his emotive, cinematic sound. The song's addition into the game and later feature in HBO’s The Last of Us Season 2 reintroduced Shawn’s music to a new global audience, demonstrating the lasting impact of strategic placements.

Social Media Strategy: Digital rollout campaign

To support the rollout of This Wasn’t Meant for You Anyway, I partnered with Lola Young’s team to craft a dynamic digital campaign that amplified fan anticipation and reinforced her brand identity. The strategy helped position them as one of 2024’s most compelling new artists.

Case Studies

Expanding brand reach: New tactics and audience building

In partnership with Ultra Records, we identified a clear opportunity to amplify the digital footprint of rising alt pop act Why Mona, who had already built a modest streaming base. With short form content driving modern music discovery, the goal was to implement a lean yet impactful campaign that introduced Why Mona’s music to new listeners while tapping into user generated virality.

    • Assisted artist Ninjoi in securing music placements on Lofi Girl and multiple Spotify lo-fi hip-hop playlists.

    • Supported artist j^p^n in getting featured on Lofi Girl and curated Spotify playlists within the lo-fi community.

    • Collaborated and coordinated Ohio’s largest automotive event, uniting car enthusiasts, luxury brands, and social media influencers to spotlight the local car scene and the Triple F Collection.

    • Recorded a video for BigXthaPlug that contributed to a surge in his popularity and audience reach.

    • Helped Twitch streamer Draynilla build strategic relationships with LA-based companies, including Riot Games and Respawn Entertainment.

    • Supported artist Trapo in booking venues and developing marketing campaigns to increase visibility.

    • Assisted artist Emawk in marketing his music, leading to viral success on TikTok.

    • Facilitated a collaboration between artist Carter Ace and YouTube streamer Macro, resulting in Carter’s music being featured in Macro’s video content.

    • Top 10 national sales team for enterprise mobility