Engagement and Digital Strategy:

We implemented a two-pronged strategy to develop and amplify the reach of these three emerging artists, beginning with a localized digital focus. Our goal was to position them authentically within the New York music scene while simultaneously building a visual and narrative identity that emphasized their grassroots appeal. To support this, we curated content around their creative process and emphasized their connection to the city. This approach led to bookings at smaller venues across the region, allowing the artists to form meaningful connections with early-stage fans. As a result, we observed an organic crossover of audiences, with fan interest spilling over between all three artist.

The second phase of our strategy was aimed at expanding their digital presence and establishing each artist as a serious contender for larger industry attention. Through our network, we secured two high visibility sessions with On The Radar Radio. Justend and SoulyHad performed a track from their collaborative album Somewhere, NY, which played a key role in boosting their streaming numbers and overall visibility. Justice Xavier performed a single from his self-titled debut album, generating momentum that increased his local traction in New Jersey and raised awareness of his project across streaming platforms and local venue circuits.